Marketing

Live from Catalog on the Road: Time to Make a Deal?

| Melissa Dowling

If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.

Retailers’ 2005 Focus: Supply Chain Efficiency, Says Study

| Jeff Morris

How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.

APOCALYPSE NOW

| Jeff Morris

You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February

BENCHMARK 2005 MARKETING

| Sherry Chiger

Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency

TALES FROM THE FRONT

| MCM staff

Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December

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