Live from DCI Boston: ROI Is the Mantra
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
Marketing
Five Steps to Successfully Implement Your WMS
These five steps can help make your Warehouse Maintenance System implementation a success.
Material Handling Sellers Dragged Into Reverse Online Auctions
Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers
Live from ACC: Power Forum Packs a Punch
San Francisco–At the Annual Catalog Conference
Catalog Tech: Campaign Management Software–aCase Study
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
B-to-B Still Waiting for Its Turnaround
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
The Key to Kiosks
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
The Calm Before the StormMaybe
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
The Big App
The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even
Lists and Prospecting: Betty Crocker Cooks with Database Model
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog