Marketing
How Dell Uses DAM
With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that
HOW DOES YOUR CALL CENTER GROW?
The rows of tomatoes you plant as seedlings in your back yard or the flowers you lay out every spring in geometric patterns to impress your neighbors
Working Gear
Having a conversation with your computer may be possible after all. Industry buzz around this topic has been rampant in recent years, but actual products
SPLIT PERSONALITY
An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8
SHORT TAKES: Snake Oil
A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to
Saks Bids a Long Farewell to Catalogs
Birmingham, AL–By February 2002, the Saks Folio apparel and home decor catalogs and the Bullock & Jones men’s apparel book will cease to exist. Parent
Talking Heads
What are the top trends in warehousing for 2002?
Short Takes
Hard landing for retailers; e-tail rouge; some noir; pay more for phone services