from the editor’s files
DID YOU KNOW? An employer needs 50 days on average to fill a vacant position. The average cost of recruiting a new employee is $4,588. Industrial engineers
Marketing
working gear
Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel
Lashback
When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers
Ahead of the Game
As stories and jokes about failed dot-coms proliferate, it begins to seem that they are all here today, gone tomorrow. But e-commerce and multi-channel
talking heads
Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology
CUSTOMER CARE: Getting with the (Loyalty) Program
You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s
People News
Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg
FORBIDDEN CITY
In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger
Double the treasure
Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the