Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
Marketing
the abcs of online trends
The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow
A look at legislation…
Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers
The missing link?
Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do
A new Internet Language
How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible
Back-end Web developments
With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on
The annual best and worst catalog copy
For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because
A fulfilling opportunity
As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end
The big stories of the ’90s
It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back
The bottom line in ’99
Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown