Bronto’s Jim Davidson Talks About Black Friday Email Marketing
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
Marketing
IBM: Black Friday Mobile Sales Surge 43%
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Adobe: Black Friday Ecommerce Sales Just Miss $2 Billion
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
Men’s Wearhouse and Esquire Hit the Road on Black Friday
Less than two weeks after the launch of the Esquire Ultimate Shirt and Tie Collection, Men’s Wearhouse and Esquire will roll out the Esquire Tie Truck to promote the collection during Black Friday weekend.
Walmart, Amazon and Nordstrom Dominate Social Word of Mouth
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
6 Data Points to Track This Holiday Season
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
5 Ways Retailers can Make Christmas Shopping Sparkle
Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.
Sears and Kmart Make Cyber Monday a 3 Day Event
Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.
Insightera Provides a New Dimension with Personalized Retargeting for Marketers
With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.
JCPenney and Kmart Tweet-off the Holiday Season
Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.