Wayfair.com Enters Partnership with Quill
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
Marketing
Office Oxygen Breathes New Life in the Workplace
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Merchants Look To Eco-Friendly Alternatives In Packaging
The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.
Give DIY Consumers the Right Guidance with Site Search
Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.
Barnes & Noble CEO William Lynch Resigns
William Lynch has resigned from his post as Barnes & Noble CEO effective immediately, according to a release issued by the retailers. The company also said that a replacement has yet to be named.
Why U.S. Merchants Need To Expand Their Borders
Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.
Oriental Trading Company Acquires Mindware
Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.
Can Social Login Really Make a Difference?
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
The B2B Buyers Journey
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
How to Reach the Constantly Connected Digital Shopper
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.