Between posting 98% growth in Q4 direct sales, plans for Canadian and European expansion and a new analytics-driven catalog, Wayfair had a pretty good week. The company also announced plans to open its fourth customer service center in Bryan, TX. See what other news and events transpired this week in the world of direct-to-customer retail and ecommerce.
A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.
J.C. Penney posted strong Q4 and 2015 numbers, citing omnichannel tactics as a big part of its continuing turnaround, in a period when competitors stumbled. The return of popular private-label brands and the recent addition of appliances by customer demand are evidence that the company has been responsive to what shoppers want. Learn more about the retailer’s recent performance.
This year, retailers are putting a stake in the ground by creating continuous shopping experiences, whether the checkout lane is a couch or store aisle. Here are four trends retailers should look out for in 2016.
UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.
Nordstrom told analysts its ecommerce sales and omnichannel operations are performing well, but acknowledged the gains are coming at a significant cost. See where the costs are hitting, and some of the steps the company is taking to address them and recover losses in profitability.
A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.
Amazon has taken another step in its march toward world dominance, as it plans to create a global shipping and logistics operation. See what the plans are for the ecommerce marketplace.
While Amazon still reigns with Prime, delivery times have slipped for non-Prime members as omnichannel retailers have caught up, according to new data from StellaService. However, this flexing of their fulfillment muscles has come at a significant cost.
When embarking on a replatforming project, a critical element that cannot be overlooked is the incorporation of a dedicated Order Management System (OMS). This is a vital step that must be taken at the outset of the process to ensure that a retailer has a strong understanding of inventory, availability and fulfillment optimization to maximize revenue and deliver a superior customer experience.