How Do Social Login & Sharing Affect Ecommerce?

| Tim Parry

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.

Amazon Launches Login and Pay with Amazon

| Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.

Small Retailers Address Need for Marketplace Fairness Act

| Erin Lynch

The National Retail Federation has released a short video featuring small retailers from across the country expressing the online disparity between Main Street retailers and internet retailers, along with the “urgent” need for Congress to address the Marketplace Fairness Act.