The Federal Trade Commission (FTC) last year adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of Dec. 1, 2008, prerecorded sales calls must provide an easy opt-out feature.
Postmaster General John E. Potter
Multichannel marketers consider their free shipping offers to be highly strategic and competitive.
The rampant offers of free S&H have gotten out of hand, according to several merchants, and they
If you looked at all the catalogs and promotions out there this past holiday season, there’s one phrase they have in common: free shipping. My company,
No matter how great a candidate seems, how appealing, how experienced, how perfect a fit, you’re looking for trouble if you don’t check references before
Why do many multichannel merchant start-ups struggle? To grow they need to price competitively; their fulfillment costs quickly accumulate; and their
Going green isn’t just about printing your catalog on recycled paper. Multichannel merchants today have many opportunities to reduce their carbon footprints
Most catalog/Internet companies are looking for opportunities to reduce expenses across the enterprise given the current economy, they’d be crazy not
There’s a sizable trend going on in warehousing and fulfillment: Many companies are building or leasing giant, 500,000-plus-sq.-ft. distribution centers