[Your name here]

| Tim Parry

On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering

Gaps across the channels

| Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

It’s a jungle in the DC

| Sherry Chiger

Did you hear the one about the guy who attended an industry conference and a reality television show broke out? That’s what happened during 60 Ideas in

A meaty discussion

| MCM staff

Ron Eike has been the director of operations for Omaha, NE-based specialty foods mailer Omaha Steaks since 1986. He is responsible for fulfillment, logistics,