Take It Away
Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises
Operations & Fulfillment
A Matter of Tone
Complaints of color discrimination may constitute an emerging trend in workplace discrimination claims. An article in the May 2004 issue of the Mailing
A Touch of Serendipity
We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century
opinion & response
Praise to Pass Along I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers,
Museum Piece
POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning
Damage Control
Companies that ship products directly to consumers have a problem that conventional retailers don’t necessarily have to consider: Their goods must withstand
Absolut Efficiency
DESPITE BEING TUCKED AWAY in the tiny Swedish coastal town of hus (pop. 10,000), V&S Absolut Spirits exports like a global giant. The spirits manufacturer
Jumping Ship
Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite or perhaps because of the
Survey: Website Function, Design Need Work
Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they
SQUEEZE PLAY
Now that spring is well under way, it’s easier to see the similarities between supply chain management and baseball: Both occupations require their practitioners