Apropos Ascending

| Ernie Schell

Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.

Slim, Fast

| D. Douglas Graham

Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current

Talking Heads

| MCM staff

The smart company lays out strategic planning in a way that’s visible to everyone: For example, if we do this, X will happen, if we don’t, Y will happen.

Flour Arrangement

| MCM staff

Rarely does everything come up roses in a warehouse expansion. Most likely, the bouquet of equipment, systems, and layouts that started out fresh and

Overstocks Not a Problem

| MCM staff

Fears that January would find catalog warehouses brimming with unsold merchandise have been mostly unfounded. Even San Francisco-based Rochester Big &

Sugar & Spice

| Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

The Value of Terror

| MCM staff

We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they

Missing the Boat

| Roger Sklar

Karie Shu would be any U.S. retailer’s dream consumer. A recent graduate of the University of Chicago, Karie is a fashion-conscious young professional,