Know Your House File Counts
In the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what’s the best way to go about that?
Lists & Data - Business-14-05-2013
Port of entry
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
Gupta Resigns as InfoGroup CEO
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Hot Prospects: The Non-Buyers in Your House File
Are you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
Rethink Operational Systems For Best Database Practices
You know those automated phone prompts, the ones that tell you to press “1” to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here’s why you need to retool those systems
October E-mails Key to Holiday 2008 Success
Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late
How to Handle Katrina Zip Suppressions
The USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas
On-Demand Lead Scoring Clears Clogged Sales Pipeline
Want to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers