Timing is Everything with Trigger Data
Life-changing events
Lists & Data - Business-14-05-2013
Data Strategies: Six Steps for Defining Growth Strategies
You attend a lot of meetings. The question always come up,
Lenser: Drop Your Bottom 20%
If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.
ACCM Show Daily: B-to-bers Love Co-op Databases Too
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
ACCM Show Daily: Learning from Circulation History
Chicago–If you don
Beyond the basic model
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Market snapshot: Gifts catalogs maintain a collection of buyers
Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,
February’s catching up
Used to be that the number of consumer catalogs received plummeted between January at one time the most voluminous month of the year and February. This
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY
Take action on data
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,