Men’s apparel market small but steady
Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively
Lists & Data - Business-14-05-2013
Anticlimactic end to 2005
Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply much more sharply than it had the previous
Pulling the trigger
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
Office supplies market hard at work
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Giving the gift of free shipping
Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services
Gardening sector in bloom
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Integrating Data: Tough but Necessary
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
Mokrynskidirect Survey: Holiday Sales Better Than Expected
A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that
Flight Your Mail to Get It Delivered
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Abacus Indicator: Catalogs Create, Rather Than Cannibalize, Store Sales
A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.