How Nonprofits Can Boost List Revenue
Most not-for-profit organizations balk at the idea, but putting their list on the rental market is but one more way to raise revenue. For Mercy Home for Boys and Girls,
Lists & Data - Business-14-05-2013
InfoUSA Buys Millard Group
In perhaps its most significant acquisition yet in the consumer list
marketplace, Omaha, NE-based InfoUSA acquired Peterborough,
NH-based Millard Group on Nov. 4.
List Price Index: Direct-to-Publisher Names Increase
The cost per 1,000 for consumer magazine subscriber files may be on the rise, according to Worldata
How Advanced Address Integrity Tools Can Improve Your Results
Getting your mail delivered is an ever-increasing challenge.
The Four Key Metrics for Predicting Sales
Response metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.
InfoUSA Buys Millard Group
In perhaps its most significant acquisition yet in the consumer list
marketplace, Omaha, NE-based InfoUSA acquired Peterborough,
NH-based Millard Group on Nov. 4
Read all about it: book, music, and video buyers
When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon
Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Abacus Indicator Says…
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, American homes should be looking better than ever this year. Home Decor and furnishings took over the number-two spot for the largest consumer product category and year-over-year performance, according to the Abacus Alliance database. Decor and furnishings saw a 7% increase in sales last year and brought in $3.538 billion in total sales. This included 23.3 million transactions, with an average order size of $152.