Co-ops kick it up a notch
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
Lists & Data - Business-14-05-2013
Content Management for Database Marketing Efforts
One of the fundamental components of any database marketing effort is the value of the data
contained in your marketing database. Content management, when applied to
database marketing strategy, is a new term used to bring forward an innovative approach to
the list industry that capitalizes on state-of-the-art database marketing techniques.
Why Now Is the Time to Mail to Japan, Part 2
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world
Six Tips to Get the Most from Your Holiday Buyers
When it comes to your house file, your holiday buyers should be treated
differently from nonholiday buyers, according Jim Coogan, president of
Sante Fe, NM-based consultancy Catalog Marketing Economics.
Co-Op Databases: How Many Do You Need?
The already crowded consumer co-op database landscape recently got even busier with the introduction of Wiland Direct, the sixth major player in the game. Wiland
joins Abacus, NextAction, I-Behavior, Prefer, and Z24.
Why Now Is the Time to Mail into Japan
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the
It’s raining discounts
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
Men’s apparel + women’s apparel = growth
The number of 12-month women’s apparel catalog buyers may be declining (see Women’s apparel universe now on the wane, January issue), but mixed-gender
Circulation circus
Q Let’s get started by talking about what you consider your greatest circulation and database challenges. Bonnie Preace, circulation manager, REI Our