Choosing Your Database Technology: Inhouse or Service Bureau?
Many companies have invested large amounts
Lists & Data - Business-14-05-2013
Data Management in the Tower of Babel
Global data quality and management is a growing challenge for any company that markets products and services overseas. It
Four Tips for Optimizing Your House File
By now you know that optimizing your house file is a proven way to improve profitability. But you may not know exactly how to go about honing the file. Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics, offers four suggestions:
Identifying Options and Priorities for Database Marketing Efforts
As discussed in the last article (Taking Inventory of Database Marketing Capabilities, May 16), the first step in shifting to a more strategic approach to database marketing is to take a careful inventory of your current capabilities compared with current established best practices.
Sizing Up Fall Circ
Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall
Footwear catalogers put their best file forward
No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage
Volume steady, offers rising
After zigging upward in January and zagging downward in February, year-over-year catalog volume held all but steady in March, according to Catalog Tracker.
Seeking overseas lists
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
Your Package Inserts Are Your Best House Segments
A basic tenet of catalog marketing is that customers are most responsive to your offers at the moment they receive the product they ordered from you. That
What’s the Frequency, Matchback?
By now we all know the value of matchbacks