Ready or not . . .
Sure, you’ve got your hands full ensuring that your internal computer systems are Y2K-compliant, but what about the systems of your suppliers? Can your
Lists & Data - Business-14-05-2013
SANTA’S MIXED BAG
Call it a tale of two segments: For many catalogers of gifts, gadgets, and other hard goods, the holiday season delivered double-digit sales gains over
Privacy clampdown
According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit
Rewarding strategies
Bruce Green is director of finance and marketing for Lady Grace Stores, a cataloger/ retailer of women’s intimate apparel. Annual catalog sales, less
People
Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell
Qualifying your leads
With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly
‘Professional’ buyers
Mailing to the office is a necessary tactic for business catalogs, but many consumer catalogers have also been finding that it pays off to reach prospects
Reaching into retail
Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s
Realities of Datamining
That’s where datamining comes in. The straightforward definition of datamining is that it is an automatic way to extract previously unknown information
Predicting that next purchase
You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’