With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.
According to New York-based media brokerage firm ParadyszMatera, the pet supplies market list segment has increased during the past two years.
Nestled in the American Rockies, hunting products retailer Schnee’s is a Montana landmark that’s had a catalog for nearly 20 years. The multichannel merchant is setting off on a new path with its spin-off title Shoes for Life.
Sending greeting cards, writing letters, and mailing invitations to various fiestas is
Swiss Colony has been buying clothing and furniture from suppliers in China for about eight years,
It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers
June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.
In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past
Matt Jackson is betting that you have a copy of the Yellow Pages sitting next to your home phone and that you use it on a regular basis. Jackson doesn’t
Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread make