A bumper crop of food catalog buyers
A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from fruits and
Print Channel
Prices take another step up
It’s not a great time to be shopping for coated freesheet paper. Nine major paper companies Domtar, Sappi Fine Papers, NewPage, West Linn, Verso, PineBluff,
Getting personal
Given all the hoopla in the ’90s about how technology would enable one-to-one marketing, you’d think by now everybody would be receiving personalized catalogs. But few catalogers have embraced the strategy
A lesson in catalog anatomy
When you sell charts, posters, and models of various parts of the human anatomy, it’s not always easy to sex up your catalog design. Anatomical Chart
Six Strategies For Catalogers Considering Direct Mail
With postal rates going up again, it
Revisiting Direct-to-Door Catalog Delivery
The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
USPS May Revise Slim-Jim Specs
Catalogers considering switching to a slim-jim format to save on postage might want to put those plans on hold. The U.S. Postal Service will begin to test a variety of booklets, which by postal definition include slim-jims. The result could be revised specifications for such mail pieces.
Going Solo: Postcards and Solo Mailings
As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase
Intelligent Design
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the
The Skinny on Slim-jims
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. I called my production guy in, recalls Steve Tamke, who at the time