Catalog Critique: A Mailer of Biblical Proportions
Creating the perfect catalog is the Holy Grail for mail order marketers. Even a merchant of scholarly books on Near East and biblical studies may need
Print Channel
Catalog Tracker: February Chill Hits Catalog Volume
Just as it had in January, year-over-year catalog volume declined in February, judging by Direct Media’s Catalog Tracker.
Paper Update: Higher Postage Could Mean Lower Paper Costs
Historically the second quarter has been the weakest for paper mills and printers alike, says Dave Norman, director of purchasing for Menomonee Falls,
Catalog Copy: Is Friendly Rhetoric the Right Move?
Repeating a mantra every one of us should be reciting like an every day: We’re deep in the Internet Era, and whether we have become slaves, admirers,
Postal Rate Crisis: What You Need to Do
Industry associations are urging their members to fax the U.S. Postal Service
Catalog Critique: Medical Mailer Gets First Aid
A business-to-consumer marketer, Express Medical Supply sells urology and ostomy supplies, as well as more general home healthcare merchandise. The Fenton,
The ABC’s of Press Checks
Anyone who’s been disappointed in how his catalog looks as it rolls out of the printing plant on its way to the mail house knows that certain sinking
Catalog Tracker: Last-Minute Surge in Volume
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
This year’s best and worst
Well, here we go again. Finding outstanding catalogs gets easier and easier, and finding less-than-effective catalogs gets more and more difficult. Even
Harvesting fresh creative
Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,