CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Print Channel
Time to lock in supply agreements?
As we roll into 2007, paper prices are holding steady or in some cases being discounted. But with mill inventories significantly down for this time of
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
Catalog redesign invigorates Kripalu
The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.
Timberland mails its first catalog
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland has launched a print catalog.
A peek under the covers
Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze
R.R. Donnelley’s DOMINATION
The Oct. 31 announcement that printer R.R. Donnelley & Sons had agreed to acquire competitor Banta Corp. had some industry watchers unsure whether to
Waiting with an open mailbox
Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker
Keeping Your Circulation Healthy
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
Rethinking Signature’s style
With its assortment of upscale, unique bathtubs and sinks, plus a wide array of hardware from doorknobs to hinges to switch plates, Signature Hardware