Cuddling Up to Comailing
Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater
Print Channel
Booking the book buyers
Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up
NEW CATALOGS
The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in
Paper prices holding for now
With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Preparing for the Postal Rate Hike
Any impending postal rate increase has catalogers scrambling for ways to minimize the financial hit, from reducing page counts and printing on lighter
Footwear mailers step up on the list growth
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all
Weyerhaeuser “Fine Paper” Division Merges with Domtar
Federal Way, WA-based forest products giant Weyerhaeuser Co. today announced plans to combine its
Same promotions, different May
May 2006 was almost a carbon copy of May 2005 as far as Catalog Tracker was concerned. This past May the service of Greenwich, CT-based list services
NEW CATALOGS
Headwear & Accessories To make it clear that it sells more than T-shirts, Preston, WA-based wholesaler SanMar launched Headwear & Accessories, a catalog