Print Channel

Sensory merchandising appealing to all of a customer’s senses in the marketing process is especially challenging for catalogers. But improved printing

Picturesque Pupukea, on the north shore of Hawaii’s Oahu island, is known for pristine beaches, scenic cliffs, and pounding waves that only enhance its

At least two major North American paper companies, International Paper (IP) and Fraser Papers, have announced a $2.50 per hundredweight (cwt), or $50

The sluggishness of spring fever seems to have infected the catalog industry. For the second month in a row, Catalog Tracker received fewer consumer books

In the good old days say, before 2004 the prepress process was an unavoidable stop on the road to producing a printed catalog. Slow, cumbersome, and expensive,

For 133 years, Frederick Duckloe & Bros. has been manufacturing handcrafted Windsor furniture reproductions. While the Portland, PA-based company uses

The postal rate case proposed on May 3 calls for an average rate increase of about 8.5%. But unlike the postage increases implemented this past January,

Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on