Do cover designers even look inside?
Here’s where I irritate even more catalogers than I usually do. I have three questions for catalog creative teams: 1) What does your catalog cover say
Print Channel
State of the union on reform
According to the Mailers Council’s executive director Bob McLean, the status of postal reform has not changed much in recent weeks. The only significant
Model citizens
In the Creative Intensive session titled Persuasive Photography and Compelling Copy Without Blowing Your Budget or Your Cool, Kevin Kotowski and Janice
The great outdoors catalog universe
Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors
NEW CATALOGS
Wakeside When John Hellweg started Wakeside.com in 2002 as a high school senior project, he had no idea that the company would become the world’s largest
Market snapshot: Gifts catalogs maintain a collection of buyers
Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,
Tours de force
Given its tagline, Extraordinary Tours for Extraordinary Women, you’d expect everything about the WomanTours catalog to be, well, extraordinary, including
Creative Scheduling
Do you find that your catalog production team rarely meets deadlines? Is their work incomplete much of the time? Are you convinced that there’s no way
The rule of specificity
Matching the offer to the prospect is a in any professional sales situationexcept for some catalogs. Why? Catalog marketing managers either have an awareness
Jackson & Perkins unites
Rather than mailing multiple specialty catalogs as it did last year, Medford, OR-based Jackson & Perkins has combined the books into an catalog, Garden