QuarkXPress vs. InDesign
Catalog designers tend to prefer one of two layout programs: QuarkXPress or Adobe InDesign. Quark loyalists praise its ease of use and ability to handle
Print Channel
February’s catching up
Used to be that the number of consumer catalogs received plummeted between January at one time the most voluminous month of the year and February. This
Calculating the Profitability of Incremental Catalog Pages
Catalogers maximize profitability by adding merchandise until they
Live from the National Postal Forum: Expanding the Value of Mail
Orlando, FL–On day two of the 2006 National Postal Reform, USPS chief marketing officer Anita Bizzotto and chief operating officer Pat Donahoe made their case for the value of hard-copy mail in an increasingly e-centric environment.
Coated freesheet up another 5%
Another quarter, another paper price increase. Five major North American producers of coated freesheet Domtar, International Paper, New Page, Sappi Fine
Cleaning up catalog spoilage
Many merchants strive to keep mailing costs in check by decreasing overall catalog weight. But paper basis weight and finish play an integral role in
NEW CATALOGS
Shutters Beach Style If you’ve ever stayed at the posh Shutters on the Beach in Santa Monica, CA, you probably wanted to take home some of the accoutrements.
A cautious kick-off
Catalogers kicked off 2006 cautiously if the number of books received by Catalog Tracker is any indication. In January the service of Greenwich, CT-based
Some Mailers Complaining (Quietly) of Slow USPS Service
The U.S. Postal Service
Choosing a Paper Source? Read This First
Small and new catalogers typically buy their paper from the printer; it makes sense if you