A Date with Density
Given the cost of producing and mailing a catalog, density the number of products per page is a crucial consideration. Catalogers may try to save money
Print Channel
NEW CATALOGS
Baby’s Choice After having their first child in 2003, Brad and Dana Scharf wanted to help other parents find unique children’s products. So the pair,
Be prepared for a January rate hike
Mailers should brace for postal rates to go up in January, rather than in the spring or the summer as many had hoped. A fiscal 2006 operating plan for
Making Sense of Postal Logistics
Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking
Seeing signs of Santa
In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill
Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Read all about it: book, music, and video buyers
When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon
Sprucing Up
A catalog of heirloom garden bulbs could be fertile ground for a creative makeover. But our critiquers this month Lois Boyle, president/chief creative