S&H still a popular giveaway

| Sherry Chiger

What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s

Live it up with lifestyle copy

| MCM staff

The old Sears catalog and the Alden catalog and the Montgomery Ward catalog were all things to all people. What these catalogs have in common is that

Gotcha Covered!

| Glenda Shasho Jones

If you haven’t done it lately, it’s time to take a hard look at your catalog covers. This single most important page in a catalog should not be taken