S&H still a popular giveaway
What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s
What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s
All olive oils aren’t created equal. Well, of course you already knew that, just from getting over bewilderment at the range of prices in the supermarket.
Birmingham, AL-based HGH Hardware Supply likes to share. In each of its quarterly catalogs, HGH includes another catalog from one of the manufacturers
With the volatility of the paper market and postal costs expected to increase during the next two
Using recycled paper is good, but certifying that the nonrecycled content in your books or what is known as the virgin fiber was harvested from forests
The old Sears catalog and the Alden catalog and the Montgomery Ward catalog were all things to all people. What these catalogs have in common is that
In the decade or so since computer-to-plate (CTP) technology was introduced to the catalog industry en masse, catalogers have gotten used to better, faster,
A basic tenet of catalog marketing is that customers are most responsive to your offers at the moment they receive the product they ordered from you. That
If you haven’t done it lately, it’s time to take a hard look at your catalog covers. This single most important page in a catalog should not be taken
Selecting a proofing system for catalog production can be a complicated process. You have to prioritize such factors as color accuracy, speed, and cost;