THE KEY TO Comailing
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing
Print Channel
Harry & David buys Wolferman’s catalog
Harry & David Holdings got a little fatter just after the holidays: The fruit gifts mailer acquired breakfast foods cataloger Wolferman’s from Williams
Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the
My annual best and worst
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde
AmeriMark buys Dr. Leonard’s finally
It took a while more than four month since news of the deal got out but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare
Paper prices continue to climb
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight.
Up in smoke
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people
Calyx spins off Flowers in a Hatbox title
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox. The 24-page catalog sells fresh flowers arranged in contemporary
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Chocolatier restarts catalog, eyes China
Chocolate Chocolate Chocolate is producing a catalog for the first time in more than four years. The St. Louis-based chocolatier in September mailed 65,000