Red Envelope’s redo
Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website
Print Channel
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of
Gander Mountain gets into water sports
Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired
FIRE UP your creative team
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers
Not a September to remember
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
Lane Bryant catalog in, Regalia title out
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs
Reform a reality for next rate hike
It’s official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied
The elusive impulse factor
Since the declining days of the Sears & Roebuck and Montgomery Ward big books or maybe earlier than that catalogs have been in a competitive battlefield.