Sierra Trading, Bergdorf Goodman head home
The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum
Print Channel
KooKoo for kids’s stuff
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
Mixed apparel: a gender bender
Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from sportswear to business apparel.
Print, Production, & Paper
Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing.
Sears Wish Book makes a return
While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
Fancy Flours cooks up a print catalog
Hoping to generate more dough, cake and cookie decorating supplies Web merchant Fancy Flours has mailed its first print catalog.
More postal pain?
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.
Co-ops crippling catalog list business
How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.
Slim-jim size suits popcorn mailer
For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim.
A SLOW START
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat