Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
Social Media
How to Convert Facebook Fans Into Customers
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.
Multichannel Merchant Survey Shows Merchants Not So Social
Are multichannel marketers making the most of social media? They
Experts Weigh In on Target’s Smith & Hawken Web Strategy
Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message
Three Steps to Add Social Technologies to Your Site
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
Live from the MRC Conference: How Social Media is Moving the E-commerce Needle
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
Play Foursquare to Grow Your Brand Advocate Base
If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.
Focus on Facebook to Drive Social Success
Every merchant is talking about social media, and there plenty of opinions about how to do it right.
How Real-Time Search is Changing Social Media
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.