Experts Weigh In on Target’s Smith & Hawken Web Strategy
Is Target turning the Smith & Hawken Website into a social media platform for gardeners? That’s the message
Social Media
Three Steps to Add Social Technologies to Your Site
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
Live from the MRC Conference: How Social Media is Moving the E-commerce Needle
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
Play Foursquare to Grow Your Brand Advocate Base
If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.
Focus on Facebook to Drive Social Success
Every merchant is talking about social media, and there plenty of opinions about how to do it right.
How Real-Time Search is Changing Social Media
Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.
Macy’s Looking for the Sweetest Tweet
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Five Social Media Guidelines to Adhere to in 2010
Plain and simple, social media is here to stay. And your presence is required. Here
Elfing Himself: Q&A With Office Max’s Bob Thacker
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.