With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.
Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant
Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.
What do your customers want in return of a Facebook “Like?” Well, for one, they don;t want a slap in the face. Check out this comic from PostRocket.
Communities are an opportunity for brands. This holiday season, consider how you can leverage social marketing to complement other channels, drive better experiences and give your customers the interaction they desire.
With the launch of its Gifts program last month and Collections this week, Facebook is stepping up its focus in the ecommerce arena. But the move might not just been a win for the social media monster, retailers could reap the rewards too.
Reducing friction, which can lead to customer risk, cost time, aggravation, complaints, and negative word of mouth, is imperative for brands today. Find out how to reduce any potential operations friction.
Delivering relevance on Facebook keeps consumers following your brand. Learn how your brand can do on Facebook to engage customers more effectively and maintain relevance.
Strategies for social engagement appear to vary greatly from retailer to retailer