The Cost of a Subpar Email Campaign
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
Technology
Mastering Fcommerce in an Ecommerce World
One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.
How to React to 5 Changing Online Consumer Behaviors
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
Peterson Partners Acquires Angoss Software for $8.4 Million
The Peterson Partners acquisition of Angoss Software Corporation for $8.4 million is now official. Angoss delivers predictive analytics to businesses to help them discover valuable insight and intelligence from their data, uncovering opportunities to reduce risk and increase sales and profitability.
7 Tech Tips for Highly Accessible Sites
There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.
Training for the New Contact Center
Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.
The Contact Center of the Future
Smartphones, tablets, and social media sites such as Facebook and Twitter not only have transformed the way consumers shop but they have also changed the face of the contact center. It’s no longer a world of customer representatives but now a world of universal agents.
Learning to Let Go When Outsourcing
More and more companies are looking into using Third Party Fulfillment (3PF) as an option to avoid increases in staff, warehouse size, and technology investments. But for some considering outsourcing, the basic hang-up is giving up control of contact center and fulfillment operations.
Nathan Focht and Blake Ellis on Marketplace Fairness Act
How would the Marketplace Fairness Act affect small- to medium-size ecommerce merchants? In this video taken June 4, 2013 at IRCE 2013, CommerceV3 founding partners say it will be a burden to those merchants.
What the Marketplace Fairness Act Means for You
For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.