Make Pinterest the New Home for Your Videos
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Technology
B2B Marketers Need to Step Up Their Social Media Game
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
Wayfair.com Joins Pinterest Bandwagon With New Clipboard Feature
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want … Continue Reading →
Americans Consumers are Fed Up with Bad Ads
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 … Continue Reading →
Purchases Made From Mobile Devices Climbing Steadily
By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over … Continue Reading →
Fraud Management Tools Have Several Benefits
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to … Continue Reading →
Returns Fraud Hurting Online Retailers
The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.
Get Moving on Your Mobile Friendly Site
Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.
Showrooming Most Popular Smartphone Use
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.