5 Takeaways for Developing a Mobile and Tablet Strategy
Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.
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B2B Tech Videos Can Help Boost Sales
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
Brand-Building In A Rapidly Changing Channel Mix
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
CoffeeTable Sees Major Rewards with Loyalty Program
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
How to Excel in the Holiday Season Ecommerce Frenzy
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
5 Tips to Boost Customer Satisfaction Around the Holidays
The holiday season is nearly upon us, and consumers aren
5 Ways to Boost Navigation and Search Conversions
Poor navigation and search capabilities lead to high bounce rates, unhappy visitors
How to Effectively Grow Your Facebook “Likes”
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Achieving Success Through Effective Email Marketing
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
More Ways to Manage the Complexity of Site Search
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We