Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Talking Email With Angel Morales and Kristen Weaver
Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.
Batch-and-blast Email Marketing is Not Dead
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.
Collecting Email Addresses at POS Can be a Struggle
Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
Legally Gathering Emails at the POS
In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
Trigger Emails are Good, Batch and Blast is Bad
Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.
How to Optimize Customer Service Across Touchpoints
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty
Making the Most of your Post-purchase Emails
You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.
Growing Your Business with Order Management in the Cloud
Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.
Amazon’s Customer Q&A Is Social Commerce Done Right
Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.