Live from Deliverability Bootcamp: 90% of E-mail Is Spam
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Implied Opt-In: A Useful Permission Marketing Tool or Spam?
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
State Kids’ No-E-Mail Bills Dead
The kids
One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
E-mail Metrics That Matter
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
Referral Madness
As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive
The goods on Goodmail
Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying
E-mail Executives Back AOL-Goodmail Deal
After an initial outcry over AOL