Blame Allan Sherman
By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Thanks, Uncle Sam
Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and
The Calm Before the StormMaybe
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
The ‘Breck’ of Breck’s Dies
Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck
Williams-Sonoma chief resigns
The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive
Eye on b-to-B: Prospecting, Not Spamming
Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything
Teva sold to Deckers Outdoors
Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately
Sorting Your E-mail System Options
In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research
E-mail Marketing: The Ins or Outs of a Campaign
This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized