TESTING Tougher tryouts
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
Williamsburg, Autumn 1999
Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired
Williamsburg, Autumn 1999
This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other
The 2000 I-Merchant 40
We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown
The 10 BEST Catalog Covers
No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,
EMAIL GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
The annual best and worst of catalog copy
This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);
That’s our policy: Where do you fall on the customer service continuum?
Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned
The 10 most common creative mistakes
A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative
The art of the deal: Discounting for sales and profit
The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while