The 10 BEST Cost-Cutting Ideas of All Time
In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off
The 10 BEST Operations Innovations
Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through
The 10 BEST Internet Marketing Concepts
As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),
The 10 BEST Catalog Copy Headlines
As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe
The 10 Best Catalog Loyalty Tools
We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this
the abcs of online trends
The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow
The big stories of the ’90s
It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back
The annual best and worst catalog copy
For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because
The bottom line in ’99
Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown
The art of the deal
Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is