MSpoke Puts Consumers behind the Wheel
You can debate the existence of an
WEB CHANNEL: SEO/SEM
Catching Up with UpSnap
When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.
DOLLARS AND SENSE
Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales
Seeking SEM stats
Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a
INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer
BLOGGED DOWN
Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology
Inventing the Circle
There
The Virtues of Getting Vertical
As a term within the search industry,
Some Tips for Cleaning Up Clicks
The measurement and eradication of click fraud