I Spy
Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According
Webchannel
Yahoo! Won’t Allow Trademark Keyword Bids
(Direct Newsline) Starting this week, Yahoo! Search Marketing will no longer allow U.S. marketers to bid on competitors
Live from eTail: Model Behavior
Palm Desert, CA–Selling apparel has many challenges, from fit issues to high return rates. And when selling clothing online, merchants also have to consider how best to present the merchandise.
E-mail Executives Back AOL-Goodmail Deal
After an initial outcry over AOL
Case Study: SmartBargains.com and Shop.com
Off-price general merchant SmartBargains.com has found a relatively effortless way to gain 10,000 new customers a year: participating with online shopping mall Shop.com.
Seven steps to SEM success
What with fluctuating bids, increased competition, and new technologies, conducting a successful search engine marketing (SEM) campaign becomes more complicated
This time it’s personal
Like one-to-one print marketing, true one-to-one e-commerce a Web experience personalized by the merchant for each customer and prospect has turned out
Worldwide via the Web
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
Consumers Increasingly Hitting “This Is Spam” Button
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the