Keep in Touch

The marketing agency Jack Morton Worldwide rather hysterically defines the ideal shopping transaction as a heart-thudding emotional experience for the customer (see p. 48 for our take on this). That description may be over the top, but Jack Morton has made one useful discovery: For most shoppers, the leading factor influencing a purchase is the presence of a live rep on the scene. Personal contact clinches the sale, so to speak. And personal contact — whether in the form of networking with your peers, meeting with industry experts, or discussing new products with vendors — is the big draw at O+F’s unique industry event, the National Conference on Operations and Fulfillment (, coming up in April. The conference is a one-of-a-kind showcase of knowledge and instruction about the most innovative techniques in warehousing, shipping, customer service, packaging, benchmarking, and outsourcing. You’ll benefit from original case studies, results of exclusive research, and tales of pitfalls to avoid. Take advantage of this unparalleled opportunity to interact with the best in the business! We hope to see you there.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.