It’s a Short Holiday Season
With only 27 days between Thanksgiving and Christmas, the data also shows that the late start could cost retailers $1.5 billion in potential sales, according to the Adobe Digital Index 2013 Online Shopping Forecast. Despite the shortest shopping season since 2002, Adobe predicts record growth for online sales on Thanksgiving, Black Friday and Cyber Monday. [Click the page numbers or arrows to see the 11 other trends]