Thanksgiving Day Ecommerce Growth Continues
So much for the stores-being-open-Thanksgiving-Day hype: According to a survey of consumers by Placed Insights, just 22% of respondents plan to shop on Thanksgiving Day. However, due a limited number of retailers open on Thanksgiving, 46% of shoppers were more likely to shop online. Thanksgiving Day sales are projected to surpass $1 billion and could overtake Black Friday within the next five years, according to the Adobe Digital Index 2013 Online Shopping Forecast. The growing importance of Thanksgiving Day, the shortened holiday season and the growing role of mobile and social will make 2013 a very different shopping season than ever before, said Brad Rencher, senior vice president, Digital Marketing Business, Adobe. [Click the page numbers or arrows to see the 11 other trends] 
