Mobile Commerce Continues its Rise
According to Google 2013 Holiday Shopping Intentions study, more purchases will be done via smartphones this holiday season than ever before. One in four smartphone owners surveyed plan to use their devices to make a purchase — that’s a 21% year-over-year increase. Mobile optimized merchants will transact more than 20% of their sales via smartphones and tablets, a 47% increase year-over-year. The average merchant can expect only 14% of mobile-driven online revenue, a 40% increase year-over-year. Mobile devices will be leveraged even while consumers are in a retailer’s physical store, with nearly four in ten consumers reporting that they have shopped online while in a store. [Click the page numbers or arrows to see the 11 other trends] 
